About EC
If life gives you a break, ride it. Our story of passion, purpose, and the pursuit of perfect waves.
Our Story
EC was born in 2010 on the sun-drenched shores of California, founded by lifelong friends and surf enthusiasts Alex Chen and Maya Rodriguez. What began as a small operation crafting custom surfboards quickly evolved into a lifestyle brand that celebrates the harmony between humans and the ocean.
Our philosophy is simple: don't react, wait for the pullback. This mantra guides not only how we approach waves but how we approach life and business. We believe in patience, sustainability, and creating products that stand the test of time.
Today, EC has grown into a global community of surfers, skaters, and free spirits who share our passion for the ocean, quality craftsmanship, and responsible living. While we've expanded beyond our original surfboard workshop, our commitment to quality, community, and the environment remains unwavering.
Our Values
The principles that guide everything we do, from product design to community engagement.
- Quality Craftsmanship
We believe in creating products that are built to last. Every item we make is crafted with attention to detail, using premium materials and techniques that honor traditional craftsmanship while embracing innovation.
- Environmental Stewardship
The ocean is our playground and our responsibility. We are committed to sustainable practices throughout our supply chain, from using recycled and organic materials to reducing waste and our carbon footprint.
- Community Connection
We believe in the power of community to create positive change. We support local surf and skate communities, beach clean-ups, and educational initiatives that foster a deeper connection to the ocean.
Our Team
Meet the passionate individuals behind EC who bring our vision to life every day.
Alex Chen
Co-Founder & CEO
Lifelong surfer with a background in sustainable business practices.
Maya Rodriguez
Co-Founder & Creative Director
Former professional surfer and designer with a passion for functional aesthetics.
Kai Johnson
Head of Product Development
Master craftsman with over 15 years of experience shaping boards.
Olivia Park
Sustainability Officer
Environmental scientist dedicated to reducing our ecological footprint.
Liam Wilson
Community Manager
Former competitive skater who now builds bridges between communities.
Sofia Reyes
Head of Marketing
Storyteller who captures the essence of the EC lifestyle.
Get in Touch
Have questions about our story, products, or mission? We'd love to hear from you.
Visit Our Flagship Store
123 Ocean Avenue
Venice Beach, CA 90291
United States
Monday-Saturday: 10am-7pm
Sunday: 11am-5pm
Contact Information
Email: hello@ecstore.com
Phone: (310) 555-1234
For press inquiries:
press@ecstore.com